Boyd Barnhardt

Consulting and Marketing Services Firm that specializes in Mercenary Marketing - Design, Web Sites, Email marketing, Sales Promotion Development and Branding.

Director of Marketing. Consolidated and re-branded 5 subsidiaries of parent company under CR-Home umbrella. Reduced head count, consolidated showrooms and marketing fulfillment, launched new catalog and 2 new consumer web sites and new dedicated retail showroom program. Initiated new public relations effort.

Agent selling LTC insurance, life insurance and medicare supplements.

Directed all aspects of marketing for home furnishings company including development of web sites, catalogs, point-of-sale, retail advertising and national advertising in magazines and television. Also responsible for photography art direction and sales concept development. Launched two largest collections in furniture using comprehensive media campaign that included press relations, sales support, magazine and television national advertising. Developed first web sites for company.

Marketing