Brandon Bethea

Develop strategic marketing campaigns that integrate online and offline tactics. Design, write and code all campaign deliverables such as banner ads, emails, newsletters and web pages. Manage projects through strategic planning, creative execution and technical implementation.

Developed data-driven strategies to maximize PPC ad sales. Managed internal design staff, creative agencies and service vendors. Designed emails, landing pages and Flash demos. Developed email strategies for segmentation, targeting, personalization and tracking. Implemented testing plans to optimize design and messaging. Monitored web conversions and ROI. Implemented email program that provided a 500% ROI.

Managed the online marketing strategy for the Middle America region. Designed all online creative assets. Promoted services via banner ads, SEO and SEM. Initiated an email newsletter program for existing subscriber base. Coordinated local Omniture reporting tools for website traffic analysis and conversion effectiveness. Implemented a comprehensive marketing plan that increased online sales over 200%.

Managed all public websites and intranet sites for the college faculty, staff and student body. Designed all online marketing collateral. Managed campus web server. Developed a series of intranet applications that streamlined workflow for over ninety departments.

Designed print ads, brochures, billboards, websites and marketing collateral. Coordinated production shoots with photographers, video crews and local talents. Our team won five Addy Awards for our combined efforts in various creative marketing campaigns.

Interactive Marketing