Bruno Pellitteri

Account Manager for Zalando's Marketing Strategy & Campaigns department working on production and execution of integrated marketing campaigns on a global and local scale.

Global Beiersdorf // Promoted due to a series of increased responsibilities with good results through client consultancy // Responsible for NIVEA Body, Men & Shower and support on other beauty and personal care categories // Steering full cross-functional projects with Creative, Production and Strategy teams for ATL & BTL channels) // Coordinating and supporting the Strategy team in tasks such as: competitive analysis, claim development, Focus Groups and other qualitative researches, workshops etc.

Global Beiersdorf // Promoted after probation period due to a series of increased responsibilities // Responsible for NIVEA Body, Men & Shower and support on other beauty and personal care categories // Steering full cross-functional projects with Creative, Production and Strategy teams for ATL & BTL channels) // Coordinating and supporting the Strategy team in tasks such as: competitive analysis, claim development, Focus Groups and other qualitative researches, workshops etc.

Global Beiersdorf // Responsible for NIVEA Deo, Men & Shower and support on other beauty and personal care categories // Steering full cross-functional projects with Creative, Production and Strategy teams for ATL & BTL channels) // Coordinating and supporting the Strategy team in tasks such as: competitive analysis, claim development, Focus Groups and other qualitative researches, workshops etc.

Clients: Leader (Fashion Industry), Casa&Video (Product Retailer), Imprensa Oficial do Rio de Janeiro (Government) and Jornal Extra (Newspapers) // Coordinating briefs for the creative team regarding communications strategies and content ATL, BTL and digital activities // Steering projects with Creative, Media, Production and Planning teams // Collaborating with clients from different industries, absorbing knowledge from the most distinct briefs.

Clients: FCB, Aggreko, Mondelez (Kraft Foods), Tim, Werner, Rio Sport // Developing brand plans for small and medium clients // Analyzing client's markets, consumers and competitors // Leading internal projects // Participating in pitches, crossing focus group/observation/ethnography data, analyzing scenarios (brand, competitors, product itself etc.) and building up strategic decks to support and leverage creative's outcomes.