Bruno Rast

• Cover the vacant territory Eastern part of Switzerland to ensure continuity in customer services to GPs and Internists within the therapeutic areas Iron Therapies, Hyperkalaemia and Vaccines • Provide feedbacks from the field and optimization suggestions

• Interim CRM Manager to optimize, maintain, and develop the CRM (OCE from IQVIA) to the next level. • Advise on various Commercial Excellence related topics such as Project Management, Field Force Support, Profiling/Segmentation/Targeting, KPI setting, Reports/Dashboards.

• Setup and implementation of SFE/ComEx in the newly established Pharma Affiliate in Switzerland. • Advise on Product Launch readiness, setup and implementation of SFE topics like CRM (Veeva), Profiling/Segmentation/Targeting model, Territory Sizing, Channel definitions, Customer Centricity, KPIs and Reports/Dashboards, Med Rep training.

• Interim Manager to optimize the CRM (Microsoft Dynamics) implementation and to adapt the Field Force organisation toward a product launch. • Advise and implementation support on SFE topics like CRM (Microsoft Dynamics), process optimizations, product launch readiness, new Organisation “New Go To Market”, Profiling/Segmentation/Targeting, Territory Sizing, Channel Definitions, Customer Centricity, KPIs and Reports/Dashboards, Incentive schemes.

• 4 Direct reports: 3 SFE Director/ Managers, 1 International Sales Training Manager. • Covering Australia, Europe, Gulf Region, Peru/ LATAM, Russia, Singapore and Switzerland (> 20 affiliates, > 800 users). • Successfully established the Sales Force Effectiveness (SFE) function including the respective HQ team in close collaboration with all relevant functions. • Ongoing adaptations and optimizations of SFE topics

• 4 Direct reports • Member of the Swiss Management Team • Led SFE, Market Research and National & International Congress Management • Ongoing adaptations and optimizations of SFE topics

• 5 Direct reports • Successfully merged and led SFE, Market Research and Congress Management • Member of the EMEA taskforce to setup and implement the European CRM • Project Lead to implement the European CRM in Switzerland as the pilot country • Ongoing adaptations and optimizations of SFE topics • Assigned by HQ to support the implementation of the European CRM and SFE function in Russia

• 2 Direct reports • Successfully established the Sales Force Effectiveness function and related tools • Developed and implemented the new company owned CRM as well as KPIs, analyses tools and the Segmentation/ Profiling/ Targeting model

• 10 Direct reports: 6 Sales Reps, 1 FLSM, 3 Sales Reps • Sales increase • Product launches

• Direct reports: 7 Sales Reps, 1 FLSM, 1 PM, 1 Marketing-Assistant • Successful launch of 2 products

• Direct reports: 7 Sales Reps • Successful launch of 3 products

• Universe: Gynaecologists, Dermatologists, GPs in the private and hospital setting • Successful launch of 4 products

Biologie, Chemie, Pharmacie