Bryan Thomas

An extended part of the UBS Switzerland team with E2E responsibilities strategizing and managing digital campaigns.

Enhanced responsibilities that include a focus on driving global online growth and advising our distribution partners on improving online efficiencies. - Led performance marketing strategies for eCommerce (Shopify) and Amazon stores in Germany & UK. - Implemented and managed Meta campaigns, achieving 30% more revenue, 41% lower CAC, and 44% more purchases with 15% lower spend YoY. - Managed a Google Ads agency and brought it in-house, reducing CPAs by 22% and increasing revenue by 18% with 11% lower spend.

Managing and developing Elephant Gin’s performance marketing strategy to grow its e-commerce and Amazon stores across UK and Germany.

Responsible for developing and leading Royal Caribbean Cruises Ltd's digital marketing strategy and accelerating the growth of its four brands, Royal Caribbean, Celebrity Cruises, Azamara and Silversea across the Middle East & Levant Region - 9 Countries. Additional responsibilities include online and offline advertising campaign management, brand management, creative design, content development and identifying new growth opportunities.

- Redesigned the company website and developed a new content strategy to boost organic traffic, engagement and conversions. - Optimized Google search ads to focus on keywords that had better ROI in capturing leads. - Used Google Analytics to track metrics and make necessary changes to ad campaigns and create relevant content. - Used tools like SEMRush, Ahrefs and Ubersuggest to identify keywords, competition and trends for both SEO and PPC.

- Brought in new clients and nurtured existing ones. - Developed a Sales strategy for junior sales executives to identify and evaluate prospective customers. - Implemented new business strategies to shift dependency on local markets. - Established an online presence for the company to turn the tables on highly commoditized products. - Created an awareness campaign using Google Search Ad and Facebook Ads to target and push users to the new website.