Burak Hatipoğlu

Project-based assistance for e-commerce & Internet companies. - analyze the business and its online potential. - set creative, functional and technical requirements. - help to select best third party offerings for integration. - create information architecture, wireframes, site maps and process flows. - increase traffic and conversion rates etc.

- PayU integration for fraud detection (preventing 1,5M TL yearly loss) - Solving major Omni channel flow faults - MasterPass integration - Call center IVR (increasing customer calls answering rate from 70% up to 94%) - launch of defactofashion.com, DeFacto's international sales portal (a project which was delayed several times over the last 3 years) - Integration with 20+ local and international marketplaces like Gittigidiyor, Bamilo, LaModa etc. - Corporate sales projects with Oriflame, Migros etc.

Co-Founder and CEO at Turkey's leading daily deal site.

• Creating an affiliate sales network for online hotel reservation service HRS. • Planning launch and advertisement related activities and putting the same into application. • Coordinating business partners such as Turkish Airlines, Yellow Pages Turkey. • Preparation of relevant reports

• Consulting services to foreign online gaming, gambling and telecom companies on the Turkish Internet market.

• Creating the brand and all execution schemes for www.yeterkiiste.com, making contacts to perform these activities, concluding all activities to ensure the preparation of technical infrastructures and coordinating business partners. • Selecting the personnel necessary for managing the website. • Determining commercial targets, determination of sources necessary for achieving targets, and putting the same into application, planning advertisement related activities. • Corporate sale campaigns.

• General management coordination and control of one of Turkey’s largest e-commerce websites. • Campaign and content coordination for shop managers. • Coordination of stock and supply units. • Project management (organization of periodic campaigns aiming customers etc.) • Business development (innovations for the website, creating business ideas and coordination etc.) • Preparation of financial reports and submitting the same to management level.

• Expanding media services customer portfolio • Production and reporting control in media department • Follow-up of customer relations

• Strategic planning of advertisement campaigns • Allocation of advertisement budgets • Performing analysis before and after advertisement campaigns • Follow-up of weekly and monthly customer reports (sector expenditures and analyzing TV ratings)

• Follow-up of customer relations • Agency agreements and reporting • Coordination of TV program flow