Burak Kelginlioglu

Deployed AI-driven margin optimization tool generating $200K/month in incremental revenue, reducing manual operational load significantly. Drive the vision and strategy for BI and analytics. Develop and elevate data & insights capabilities across the organization. Lead and mentor a team of 3 analysts, cutting average report turnaround from 4 to 2 days. Consolidated 50+ fragmented dashboards into a unified BI layer in Looker, reducing report generation time by 10 hours/week.

Achieved $10M+ in incremental revenue by driving operational efficiency through data-driven strategies. Spearheaded advanced data analysis initiatives integrating machine learning and achieved a 15% reduction in operational costs. Empowered customer-facing teams with operational analytics tools and performance dashboards, improving decision-making speed and campaign outcomes.

• Managed developers to drive prioritization of new features, created user stories (JIRA). • Execute user stories to ensure a superior B2B customer experience. • Identified market opportunities and defined product vision and strategy. • Made business case calculations for identified opportunities.

- Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients. - Analyzed Google Analytics, Adwords and Webmaster Tools to optimize and to improve web properties. - Managed freelancers. - Closed and coordinated editorial collaborations with big magazines and newspapers for branding and SEO purposes.

Double Degree with Entrepreneurship and Innovation

Double Degree with Entrepreneurship and Innovation