Buse Çetinkaya

- Leading onboarding and enablement for new clients of an Amazon analytics SaaS platform, delivering training, regular check-ins, and proactive support to help brands and agencies leverage actionable insights to optimize the marketplace performance and advertising efficiency. - Responsible for translating customer needs into product feedback and feature requests while building strong, trust-based stakeholder relationships. - Managing a portfolio of 20 service clients, delivering weekly and biweekly strategi

Responsible for maintaining and optimizing brand content on the digital shelf for the entire product portfolio (Voltaren, Centrum, Dr. BEST, Otriven, Vitasprint, Sensodyne, Fenistil) and for all retailers (Amazon, Shopapotheke, DocMorris, Medikamente Per Klick, dm, Rossmann, Edeka, Rewe). • Supporting product launches and close collaboration with agencies (creative agency and implementation agencies and marketing teams): communication between brand, agencies, and sales team; ensuring all content is posted o

Skin Care & Sun Care & Deodorant Categories Brands: L’Oreal Paris & Garnier & Ambre Solaire & Men Expert • Designed promotional tools to enhance shopper loyalty and awareness. • Ensured brand image and identity alignment in stores to increase visibility, collaborating with marketing and sales teams. • Oversaw the operational budget, executing brand-owned permanent and non-permanent POS installations, and tracking POSM ROI. • Developed e-commerce-focused campaigns to improve online brand visibility. • Prepar

Hair Care & Coloration & Shower Gel Categories Brands : L’Oreal Paris (Elseve-Excellence) & Garnier Coloration & İpek • Designed promotional tools to enhance shopper loyalty and awareness. • Ensured brand image and identity alignment in stores to increase visibility, collaborating with marketing and sales teams. • Oversaw the operational budget, executing brand-owned permanent and non-permanent POS installations, and tracking POSM ROI. • Developed e-commerce-focused campaigns to improve online brand visibi

Focused on the Makeup category for Maybelline New York, L’Oréal Paris, and NYX Professional Makeup. • Executed in-store POS installations to strengthen brand presence. • Generated monthly category reports and conducted market share analyses.

Business Management Erasmus Student

Specializations: Management & Marketing Computer Engineering (minor) Thesis Grade: 1,3 Overall Grade: 2,3 Merit

Thesis: A Simulation Approach for Spare Parts Logistics: An European Case