CAROLINA CURRAIS TREJO

My main responsibility is the management of the purchasing department. My duties include prospecting, researching and negotiating with suppliers, stock quality management and implementing logistics processes. Achievements: improved purchasing conditions, increased strategic contract signature, negotiation of rebates, stock reduction and product portfolio expansion.

Management of the department. Member of the Management Committee. Definition media plan /Design campaigns (on/offline) / Management of the e-Commerce strategy / Implementation ABM REXEL CLUB loyalty platform / Launch of the Web, APP, EDI and Call Center / Email marketing / Design and implementation of new shop model "Do it yourself"/ Communication plan. Coordination of a team of 25 people Achievements: increase in number of active customers, online sales, conversion rate, telemarketing and partner revenues.

Leading purchasing strategy of the company by implementing group policies. Member of the Management Committee reporting to the Director General. • Signing of contracts with strategic suppliers • Definition of the assortment (national and regional) • Stock optimization • Implementation of the supply plan of the company • Coordination of a team of 15 people • Achievements: concentration of suppliers (+40%), improvement of rebate (100bps) and reduction of stock (+3%).

Management and monitoring of the strategy and sales plan of the southern and mediterranean regions. • Regions: Andalucía/C. La Mancha/C. Valenciana, Murcia/The Canary Islands • Design the sales strategy and set the objectives • Recruit, select and train the sales force • Choosing the model of remuneration • Support in the negotiation of major accounts • Coordination of a team of 120 people • Achievements: increase in sales (+4.5%), improvement in profitability (+0.5%) and specialization of the sales team.

Manage the maintenance service for mobile phone stations (Movistar, Vodafone and Yoigo). • Recruiting, selecting and organising the technical team • Cost control and productivity analysis • Coordination of a team of 80 people • Achievements: increase in preventive actions turnover (+12%) and increase in contract renewals.

Knowledge acquired: business model, funnel, design thinking (scrum&canvas), tech architecture, cloud computing, blockchain, A.I., UX/UI, apps, mobile frames, wireframes, content, influencers, social strategy, social media plan, e-commerce (conversion, CRM, payments, logistics, automation), SEO/ASO/SEM, voice search engines, social media ads, inbound campaigns, metrics/analytics (dash board, KPIs, big data, optimization), startups, legal, leadership, ethics and sustainability.

The GESCO provides strategic vision and operational develpment being a reference in marketing and business. Knowledge acquired: new business models, digital business, marketing and innovation, business strategy, CRM, CEM, distribution channels (off/online), customer management, sales forecasts and business plan, metrics, leadership, CSR, negotiation, entrepreneurship.

Degree in Telecommunication System Engineering. Training in Information Technology and Communications (ICT).