Cameron Robbins

Facebook: EasterSeals Twitter: @Easter_Seals, @Easter_SealsCEO, @FirstFiveCount LinkedIn: Easter Seals group/, Easter Seals Inc. pages YouTube: Easter Seals HQ Pinterest: EasterSeals Instagram: Easter_Seals Google+: Easter Seals I create social media content, facilitate chats, advise on social crisis management, and report and analyze analytics. I oversee our email and mobile programs, ensuring that our messaging is consistent.

I collaborated with agency on 60+ emails annually, including engagement and fundraising messages. I provided support for EasterSeals.com and MakeTheFirstFiveCount.org during redesign and normal operations. For social media, I kept editorial calendar, and created and scheduled content.

Clients: Kmart, Sears, The Great Indoors, Kenmore, MyGofer.com, Dollar General • Created new approaches to Kmart emails based on analytics, reaching ~1.5 million subscribers • Developed and launched emails and site experience for Dollar General, reaching 150,000 email subscribers • Wrote scripts for radio host Tom Joyner and Sears phone line

Radio and TV • Wrote 20+ scripts per month (:30, :60) • Created in-store, network, spot, co-ops, and live spots for Kathy & Judy, Delilah and Paul Harvey • Reviewed agency scripts, storyboards and rough-cuts Walgreens' "Health Corner" TV Show (WGN '04-'05, Lifetime TV '06) • Wrote :60 "Across the Counter" script ('04); reviewed "No Appointment Necessary" scripts with legal ('05-'06) • Supervised in-studio and on-location shoots; approved scripts, promos and shows

• Wrote concise product copy for weekly national circular ads, local versions, and additional supplements • Conceived Idea Headlines that directed customers to coordinating products

Creative Writing Major; Russian Studies Minor