Cameron Sneddon

My role involves managing the strategic direction and operations for marketing, digital campaigns, KPIs, product development and CRM. I managed multiple B2B and B2C relationships which included customer retention programmes, service marketing, suppliers, public relations and reporting.

My position at Hi Hello was to oversee a portfolio of clients with a professional marketing and brand management service. This service offers website design, marketing, PR, analytics and campaign management to support boosting sales, customer retention and brand awareness. Managing multiple tasks, client campaigns and reporting on marketing KPIs provided me an environment that is challenging and organised.

My role involved strategically assisting the marketing and business strategies for private and commercial events. My role consisted of brand and sponsorship management, ensuring a portfolio of brands were properly aligned with the specific events and the KPIs were met on their investments. This included public relations and digital marketing campaign management to connect the targeted market to a variety of campaigns and activities.

Working in stores and alongside the marketing manager in head office, I assisted in marketing activities such as retail promotion, merchandising and working with local media to promote and push new season products to boost sales. I worked on customer retention programs and also supported buying decisions for seasonal products that were being purchased for retail.

My study in Germany focused on international business and marketing, human resources, pricing and strategic development.

My study in New Zealand focused on marketing strategies, organisational management and communications, logistics and international relations.

My study in Wellington focused on the use of Adobe software for design work, website development and design, space and interior design.