Camila Fuentes

Leading the overall marketing function with full ownership of strategy, budget and execution, reporting directly to executive leadership. Responsible for brand positioning, demand generation and cross-functional alignment with Sales and Key Account Management. Overseeing trade fairs, corporate communications, performance marketing and digital presence, while building structured processes and driving measurable business growth. Managing and developing the marketing team.

- Develop and manage content for IWCA Instagram and LinkedIn accounts, aligning messaging with brand values and communication goals. - Plan and execute social media strategies to increase audience engagement, grow follower base, and attract new stakeholders. - Update, maintain, and upload new materials to the company website, ensuring accuracy, consistency, and SEO best practices. - Create campaigns and digital initiatives to strengthen brand presence and foster a dynamic online community. - Analyze per

-Developed targeted marketing strategies to enhance customer loyalty and drive prospect acquisition. -Collaborated closely with the Sales Team, Account Management Team, Design Team, and other cross-functional teams to implement projects effectively. -Contributed to trade shows and customer meetings with the Sales Team, representing and presenting brands, and receiving the "Most Referenced Brands" award from ArchDaily. -Collaborated on crafting and executing customer and prospect development strategies. - En

-Develop strategies to promote and position brands such as AQUAPANEL by Knauf. -Develop marketing and communication campaigns to achieve the goals of the brands involved. -Create content for clients' social networks, generating content and overseeing graphic development for them. -Generating content for websites, based on improving SEO.

-External communications consulting, implementation of marketing strategies and campaigns, design and creation of PR campaigns, planning and execution of photo and video shoots, event organization, project management, press relations. -Social media concepts, social media management (including budget planning, editorial planning, content creation, influencer management, community management, etc.). -Responsible for leading the marketing department. -Understand competitor's strengths and weaknesses in order t

-Communicate internally and externally the news, updates, information regarding the hotel and its employees. -Create press releases, releases, letters to guests and/or clients and others on the line. -Manage corporate materials for sales executives and clients. -Support the creation of the designs of the different hotel campaigns to be later promoted: restaurant, rooms, bar, cafeteria, among others, aimed at clients and guests. -Manage and update the DoubleTree by Hilton Santiago-Vitacura website. -Plan, de

-Director of Communication and Press at Grupo Mass, responsible for the development of communication plans, new brand launch plans and public relations for clients such as Under Armor, Cusqueña, Miller, Grolsch, among others. -Constant interaction with journalists, editors and media directors. -Daily contact with clients, drafting press releases, managing the press, coordinating activities and presenting new ideas to promote the brand in different media and audiences.

Responsible for the generation and creation of content for the website www.get-the-look.cl, the official website of L'Oréal Paris in Chile (2013-2016).

Account Director and Senior Account Executive at ALTA Comunicación, working on communications and PR campaigns for companies such as Claro Chile, Benefit, La Martina, Pepsodent, Burt's Bees, St. Ives, Movistar, Aristocrazy, among others.

Institutional Relations Assistant, in charge of generating materials for the company's internal public. In addition to being in constant contact with the communications agency to generate campaigns for the company and its products.

The Master in Communication Management at IDEC of Pompeu Fabra University, Barcelona - Spain, gave me what I needed to have greater tools in communication management and link better with the Marketing area. I was able to carry out two communication plans, one for the company Abelló Linde and, as a