Carina Block

- Developing GTM strategy for Oda Germany in collaboration with local & global growth teams - Brand building & developing the tone of voice for Oda Germany in collaboration with global and local brand management - Leading German content & communication strategy, including design, testing, and validation across all relevant channels and platforms - influencer marketing campaigns & influencer agency management - Leading social media strategy, and community management as well as influencer marketing campaigns

- Brand Building & Brand Management (D2C & B2B) - Strategic planning, development, and coordination of communication strategies and marketing campaigns (D2C & B2B) - Responsibility for creative, media, and PR strategy as well as media cooperation  - Agency Management (Creative Agency, Influencer Agency, Performance Agency & Market Research Agency) - Preparation and implementation of product launches - Market and competition analysis with the derivation of corresponding recommendations for action