Carinna Böller

Managed pan-European 360° digital marketing campaigns to raise brand awareness and drive Ecommerce business. - European lead for multiple areas: Mobile & Tablet (Launched websites, developed mobile marketing), Onsite experience (Managed marketing campaigns cadence and sales activities), Affiliate (Set up of German affiliate strategy and program) Managed French and German Ecommerce site launch. - Customer CRM. Planning and budgetary control of campaigns within a three year outlook.

Responsible for identifying business opportunities (returns, acquisition, quality label) - Analysed campaigns and marketing channels to optimize and drive sales - Drove functional evolution of the website and adaption of marketing communication to German market - Managed German projects, brand awareness and marketing campaigns

Created project related key documents (objectives, business plan, requirements, status reports) - Ensured that projects progress efficiently (quality, timelines and budget) - Coordinated project teams and built strong working relations with various internal and external organizations (IT, logistics, sales, customer service, web and multimedia agencies

Designed and executed email campaigns for client base including performance assessment - Analysed product performance online and forecasted demand - Implemented product marketing plans (developed packaging and coordinated product launches online)

Einsatz in den Unternehmensbereichen: Strategisches Marketing, Direktwerbung, Konzernentwicklung, Branding - Verantwortlich für Werbemittelproduktion (Konzeption von Text und Design) - Redaktion eines monatlichen Marketing Infomagazins für alle QUELLE Shops - Koordination von Fotoshootings, Beurteilung und Auswahl von Bildern für Werbemittel - Interne Organisation der Produktion von zwei TV Werbespots und eines PR-Films - Organisation des Konzerninternen Kongress „ebusiness“