Carmen Ionescu

• Driving global sales of consumer products • Focused on increasing monetization value of paid consumer products • Proposing data driven initiatives aimed at growing sales and user acquisition and executing them • Analyzing performance of initiatives and owned channels; looking for opportunities to improve performance • Continuous optimizations and maintenance of both sales and non-sales flows

• Driving, planning and executing business requirements (stock, sales, operations, design, marketing and finance) • Presta Shop store management • Major sector involvement (100%) in Marketing (Mailchimp email marketing management, Google Adwords, SEM/SEO actions, PR articles) • Responsible for marcom budget for assigned projects

• Responsible for Online Marketing & Communication operations to support the local sales objectives • Creating tools such as brochures, flyers, newsletters • Keeping the web up-do-date • Stock and order management: placing and tracking orders, actions in order to improve stock inventory days, special deals; • Google Adwords, Google Analytics, SEM/SEO actions, PR articles, newsletters.

Bachelor degree in International Business and Economics

Master degree in International Marketing

Bachelor degree in Territorial Planning