Carolin Eckendörfer

• Strategy and Ramp- Up MINI Connected Upgrades • Product and Pricing MINI Connected Upgrades

The Digital Future Summit is organized by MiM students with the goal of connecting today's business world with the future of digitalization.

Vali Berlin is an alumni, advisor and student founded incubation platform at ESMT Berlin. Vali empowers responsible entrepreneurship for social, economic and environmental value creation.

The BMW Group is the world's leading premium manufacturer of automobiles, motorbikes and provider of premium financial and mobility services. My field of activity includes: - Implemented a technical system to improve group collaboration - Marked individualized door projector on global market and communicated with suppliers - Coordinated a digital entertainment program to launch a new product

etventure has set itself the goal of shaping digital change and creating value for the economy and society. etventure implements the digital transformation of companies both in the existing core organisation and through the development of new digital business models, and also builds its own start-ups. My field of activity includes: - Managed Social Media Channels - Established and evaluated relevant KPIs

As a service provider for the MediaMarktSaturn Retail Group, it works for international and German marketing as well as for numerous national subsidiaries in Europe. My field of activity includes: - Introduced new customer benefits and rollouts in cross-cultural environments - Optimized internal newsletter in terms of content and graphically - Implemented a digital pilot project at the Point of Sale

ESMT Berlin is the highest-ranked business school in Germany and Top 10 in Europe.

Marketing, International Management, HR