Carolina Zorrilla

➢ Coordinate, manage and implement marketing projects covering areas of Commercial and Sales Excellence, ➢ Collaborate and align with internal stakeholders on the approach to further the organization to customer centricity ➢ Design trainings and workshops to support sales areas transitioning to new systems and processes. ➢ Lead internal communication, and events to manage change. ➢ Represent the regional business unit in selected BASF wide initiatives. ➢

➢ Launching and positioning of strategic products: Maxima®, EyeMade, LifeMade®, and Transitions® ➢ Work together with key accounts to optimize their promotional strategies of Indo high added value lenses in their optical shops ➢ Coordination and organization of customer events and trade fairs. ➢ Lead cross-functional teams for new product development. ➢ Provide strategic direction and operational support to international affiliates (Region Europe/ USA, Latin America).

➢ Key Account Management of Governmental Trade offices of Manitoba, Saskatchewan and Prince Edward Island to promote investment in South America ➢ Represent Canadian small and medium companies in South America in the search for potential commercial partners ➢ Advice on most appropriate business model to initiate or expand business activities

➢ Represent the business school at international fairs to attract students for postgraduate programs. ➢ Support activities promoting postgraduate programs (MBA fair, info sessions, etc.) ➢ Competition mapping and analysis.

International Marketing, Strategy, Organisational Development