Carolina di Lello

- Redesigned site navigation and managed content - Contributed to brand strategy research and co-wrote 5+ blog articles. - Provided daily guest assistance and supported front-of-house operations, ensuring a 5-star hostel rating. Handled 200+ check-ins/outs, and guided users, recommended local dining, and optimized the service purchasing process.

- Led user research and benchmarking for 9+ client projects - Designed 50+ wireframes and interactive prototypes. - Collaborated with developers to launch 10+ features with a 95% on-time delivery rate. - Streamlined Figma workflows. - Managed the complete LiteFarm website redesign. - Created over 100 pieces of marketing and merchandise, ensuring consistent brand identity.

- Conducted research on 20+ users to inform UX decisions - Produced 80+ wireframes and prototypes - Optimized Figma files for 3+ teams, reducing design system inconsistencies. - Collaborated with dev and farming teams to roll out 10+ new features. - Led 5+ user testing sessions and implemented findings - Supported marketing team by designing 20+ promotional assets and merchandise items.