Carolina di Lello
Skills
Timeline
Professional experience for Carolina di Lello
- 6 months, Jun 2024 - Nov 2024
UX & Content Strategist Consultant
Hostel Ruthensteiner
- Redesigned site navigation and managed content - Contributed to brand strategy research and co-wrote 5+ blog articles. - Provided daily guest assistance and supported front-of-house operations, ensuring a 5-star hostel rating. Handled 200+ check-ins/outs, and guided users, recommended local dining, and optimized the service purchasing process.
- 3 years and 10 months, Feb 2021 - Nov 2024
Creative Designer & Project Manager
Agrego Creative Agency
- Led user research and benchmarking for 9+ client projects - Designed 50+ wireframes and interactive prototypes. - Collaborated with developers to launch 10+ features with a 95% on-time delivery rate. - Streamlined Figma workflows. - Managed the complete LiteFarm website redesign. - Created over 100 pieces of marketing and merchandise, ensuring consistent brand identity.
- 1 year and 1 month, Aug 2022 - Aug 2023
Mid-UX/UI Designer
LiteFarm
- Conducted research on 20+ users to inform UX decisions - Produced 80+ wireframes and prototypes - Optimized Figma files for 3+ teams, reducing design system inconsistencies. - Collaborated with dev and farming teams to roll out 10+ new features. - Led 5+ user testing sessions and implemented findings - Supported marketing team by designing 20+ promotional assets and merchandise items.
Languages
English
C1 (Fluent)
Spanish
C2 (Expert / native speaker)
German
A1-A2 (Basic)
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