Carsten Fetzer

Basic

Angestellt, Director Marketing PLATH Group, PLATH GmbH & Co. KG

Hamburg, Germany

Skills

E-Commerce
Marketing
Ominchannel
Online Marketing
Digital Marketing
Digital
Social Media
Digital Transformation
Digital Strategy
Digital Media
Online Sales
Online Advertising
SEA
SEO
SEM
Sales
Affiliate Marketing
eMail Marketing
Social Media Marketing
Facebook Marketing
Facebook
YouTube
Social Media Monitoring
Mobile Marketing
Onlinekooperationen
Website
Portalmanagement
Web Portals
Web Analytics
Tourismusmarketing
Kreuzfahrt
Cruise Ships
Cruise
Tourismus
Travel
Sales & Marketing
CDO
Trademarketing
Handelsmarketing
Verkaufsförderung
Erfahrung im Aufbau neuer Vertriebskanäle
Multichannel
Online
CRM
Customer Dialogue
Performance Marketing

Timeline

Professional experience for Carsten Fetzer

  • Current 8 months, since Jan 2022

    Director Marketing PLATH Group

    PLATH GmbH & Co. KG

  • 2 years and 2 months, Aug 2019 - Sep 2021

    CMO / Chief Marketing Officer

    Bloxxter AG

  • 7 years and 11 months, Sep 2011 - Jul 2019

    Director E-Commerce & Digital Marketing

    AIDA Cruises

    Verantwortlich für die Entwicklung und Umsetzung der E-Commerce & Digital Marketing Strategie. Leitung des über 20-köpfigen E-Commerce- und Marketing-Teams. Performance Marketing SEA, SEO, Affiliate, Display Brand Management Social Media CRM Loyalty Web Analytics Websites / Content Management Digital Transformation

  • 4 years and 8 months, Jan 2007 - Aug 2011

    Leiter Web Channel Management

    Telefónica Germany GmbH & Co. OHG

    Definition und Umsetzung der Strategie zur Steigerung der Online-Verkäufe mit Fokus auf Performance Marketing. Leitung des Alice Online Sales & Marketing Teams. Online Marketing SEA, SEO Affiliate Marketing Online Media Online Cooperations

  • 1 year and 4 months, Sep 2005 - Dec 2006

    Manager Channel Marketing

    AOL Deutschland GmbH & Co KG

  • 1 year and 3 months, Jun 2004 - Aug 2005

    Teamleiter Handelsmarketing

    debitel AG

  • 4 years and 2 months, May 2000 - Jun 2004

    Marketing Manager

    debitel AG

Educational background for Carsten Fetzer

  • 1993 - 1999

    VWL

    Ruprecht-Karls-Universität Heidelberg

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

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