Jeroen Minnebo

Leading strategic digital and commercial marketing initiatives across EMEA, connecting customer experience, demand generation and commercial execution to drive sustainable growth. • Own the EMEA strategy for PWD Lead Management, bringing together Marketing, Sales, Digital, CRM and country teams across multiple markets. • Lead cross-functional programmes and transformation initiatives across a complex international matrix, creating alignment between regional strategy and local market execution. • Improved

• Develop and implement patient lead management strategies, improving sales pipeline efficiency and engagement. • Lead EMEA e-commerce channels for diabetes, including enhancing commerce functionalities within the diabetes transformation program. • Drive collaboration between country teams, ensuring seamless alignment of marketing strategies with local execution. • Report performance and financial outcomes to executive leadership. • Chair of European Pride ERG (voluntary leadership role): Strategize and exe

• Led e-Commerce strategy for Diabetes products in EMEA, driving channel enhancements and marketing initiatives. • Collaborated with central and country stakeholders to ensure successful business readiness and launch plans. • Managed platform maintenance and stability in partnership with IT to meet financial and adoption goals. Achievement: Launching online shops in multiple countries, overcoming long-standing challenges to create new revenue streams.

• Led global strategic initiatives for Employer Branding, driving communication and fostering an inclusive work environment. • Project Lead for the internal and external global roll-out of a newly developed Employer Value Proposition. • Trained and supported Management to establish Thought Leadership and implemented employee advocacy programs.

• Strategized and led global corporate online communications initiatives for ERGO Group, training C-Level executives and experts to establish thought leadership. • Project lead for reorganizing online communications with cross-functional teams, enhancing corporate brand campaigns and internal consulting for online and social media. • Owned online topics of diversity, leadership, and people communications, driving impactful messaging and engagement.

• Led a team of 10 Social Media Consultants, developing strategic brand strategies and pushing first-class storytelling and art direction. • Developed national and international client relationships, managing budgets and unit forecasts for STUDIO GmbH. • Achieved significant revenue growth through innovative brand strategies and client development efforts. • Enhanced team performance and creativity, resulting in successful brand campaigns and client satisfaction.

• Led product development cross-functionally for e-Commerce products at RTL Interactive GmbH, defining the look & feel of the full marketing funnel. • Developed a DACH marketing strategy for online, offline, and on-air channels, resulting in increased brand visibility and customer engagement. • Conducted market research to identify new business opportunities and monitored performance KPIs to drive strategic decision-making.

• Managed digital campaigns and projects with full budget responsibility, leading branding projects on e-commerce platforms. • Analyzed and reported to the European Board, acting as the interface between marketing, e-commerce, and buying. • Implemented SEO marketing strategies, developed European content strategy for social media, and executed paid social advertising for branding and community growth.