Cassio Murillo

Product Manager at Kärcher Brazil, responsible for the management and development of the Floor Care product line (scrubbers and sweepers). Involvement in all processes related to the entire life cycle of the product.

Business Analyst at Marketing&Sales department. Experience in projects such as Go To Market, Market Scan, Entry Strategies, etc. Some of the developed activities included: clients segmentation, service strategy, commercial structure, KPI, governance, market analysis and diagnosis, internal diagnosis, etc.

LA Consumer & Market Knowledge Hair Care & Color Regional Business Unit Trainee at RBU Latin America (Regional Business Unit), Panama City. Contributed with market knowledge department, leading Price and Promo project: development of regular and promotional prices strategies and promotional activities for the Hair Color category in Mexico.

Energy - Oil & Gas - Industrial Power Turbines Sales Integrated Siemens TDP (Talents Development Program) internship program, at Energy sector, Oil and Gas Division, Industrial Steam Turbines unit. Responsible for inserting German product (low power turbines for mechanical drive) into the Brazilian market, working closely with German engineering department team to improve product development.

Clutch and Transmission Box Strategic Planning Internship at strategic planning department, focusing in market analysis, production planning and helping with Strategic Plan development.

Activities and Societies: - Undergraduated Research – Kelsen Valente Serra Laboratory – Unicamp/Petrobrás – Campinas/S.P. ”Characterization of Emulsion Formation in a Multiphase Flow of Oil/Water and Air/Water by Particles Breakup by Shear and Energy Dissipation.”