Catalina Sparleanu

Project management, marketing strategy, and client relationship management. Manage and deliver resilience, mental health, and mental performance training programs for executives and young adults.

Develop, manage, and track the delivery of the content strategy. Participate in developing the overall product roadmap, leading cross-functional project teams (IT, UX, marketing, sales). Build strategic alliances with content providers to expand content base. Onboard and engage top academic and corporate experts in sustainability and technology-related areas, create and publish editorial content, project and team management.

Conduct research, create multimedia content, manage freelancers and partners, and develop strategies to enhance user experience. Achievements • Qualified the foundation for the Google for Non-Profits program, developed and implemented a Google Ads strategy – budget of US$ 10’000 /month • Increased website traffic by 50% • Diversified content (explanatory videos, expert interviews, book reviews, and scientific analyses) • Expanded the foundation’s outreach across social media platforms

Build community partnerships, lead workshops for NGO leaders, and advise on service efficiency. Achievements • Assisted two residential centers in restructuring services to improve client health • Planned a school project to teach children about healthy eating • Delivered two-day workshops and keynote speeches • Launched a digitalization program at a Dutch NGO and developed 3 grant proposals

Plan and deliver lectures and seminars, participate in writing research proposals and publications, organize, attend, and/or speak at conferences and academic events, conduct research, analyze data, and write the Ph.D. dissertation Achievements • Voted the Best Student Tutor in 2006; Ph.D. Dissertation awarded Summa cum laude • Led field research in Romania and the Netherlands • Delivered lectures on NGO management and mental health support

Grant writing and project management for EU and national funded programs; HR: recruitment/induction projects, internship programs, performance evaluations. Achievements • Prepared five successful project applications, managed the reporting process • Pioneered an internship program within the company • Optimized work processes across several business lines

Lead teams, represent organizations with government bodies and accreditation boards, build community partnerships, and support fundraising. Act as a strategic partner to drive change. Achievemnts: Qualified 12 organizations for EU certification and licenses Restructured processes to ensure compliance with internaional regulations Boosted NGO visibility, achieving national recognition and funding access Led the development of 13 new projects Maintained a steady flow of engaged volunteers

Organizational development and change Qualitative research methods Grounded Theory