Catarina Ribeiro

Conduct business and process analyses to support digital transformation projects in Microsoft Dynamics 365. Gather and translate business requirements into functional specs for CRM enhancements. Collaborate with cross-functional teams to ensure project alignment. Use Jira and Confluence to manage requirements, workflows, and Agile delivery. Support change management and training by preparing documentation and facilitating system adoption.

Conducted market research across the DACH, Nordic, and American regions, including competitor analysis, trend assessment, and customer segmentation to support business development. Leveraged insights to identify opportunities and craft tailored approaches for growth. Identified and qualified leads, expanding the client base. Implemented data-driven sales strategies to optimize processes and achieve revenue goals, refining sales approaches to enhance performance.

Managed operations of 7 stores, overseeing 400+ daily orders and ensuring accuracy through daily/monthly account reconciliations with finance. Supervised inbound customer support, schedules, product availability, and capacity across platforms (Bolt Food, Glovo, Takeaway, Uber Eats). Supported 10,000+ clients, resolving complex cases with strong problem-solving. Managed social media (35k+ visitors), improved communication procedures, and provided UX/UI feedback to development.