Cathrin Koch

Areas of responsibility: - creating a brand building approach for Zott to support the building and management of global brands (e.g. Monte). - streamlining a brand planning approach to leverage international synergies and support international alignment. - creating communication platforms for Zott's global brands (e.g. Monte) - creating innovation pipelines and managing portfolios for Zott's global brands

Thoroughly enjoyed every minute of a year of learning and reading, travelling, spending time with family and friends and working on projects around the house - interrupted by volunteering at the Press Office and as member of the Crisis Team of the City of Erftstadt after the devastating floods in July.

Leadership team member - Led the regional matrix organization of my functions in DACH, PL, HU, CZ, SK and BALTICS - Led a team of 7 in DE - Marketing: planning, creation (or adaptation) and execution of all campaigns for the corporate brand Purina, influencer marketing - Comms: internal and external comms and events, PR, issue- and crisis management, stakeholder engagement & advocacy - Scientific Comms: scientific publications, consumer service, KOL management - Corporate Social Responsibility Initiatives