Cayo Silva

Designed and executed global CRM and email marketing strategies to boost engagement and retention. Optimized campaigns via A/B testing and data-driven insights. Developed advanced segmentation and personalized journeys. Managed newsletters and lifecycle campaigns, aligned with product launches. Ensured brand consistency, built KPI-driven reporting, and supported localization in Portuguese and Spanish for international growth.

Managed social media accounts, creating engaging content, designs, and videos to boost brand visibility. Maintained marketing databases and conducted benchmarking to guide strategy. Planned and executed events to strengthen community engagement. Implemented SEO tactics and managed Facebook and Instagram ads to increase website visibility, drive targeted traffic, and improve conversion rates.

Drove strategic marketing initiatives in the industrial sector, boosting revenue, brand visibility, and competitive positioning. Developed and executed marketing plans, produced technical content, and managed Google Ads, Facebook Ads, and content across website and social media. Planned national and international events (Brazil & USA), supported bidding projects, collaborated cross-functionally, and delivered data-driven performance insights to optimize campaigns and growth.

Led cross-functional teams to design and execute integrated campaigns across social media, programmatic media, websites, apps, and digital content, aligning with client goals. Managed a diverse client portfolio (automotive, tech, industrial, healthcare), oversaw projects from conception to delivery, coordinated event coverage, and provided market analysis and actionable insights to drive engagement, revenue growth, and continuous improvement.

Analyzed and improved marketing plans, boosting sales and market share. Developed institutional and advertising materials, managed trade fairs and congresses across Latin America, and led endomarketing initiatives. Oversaw press relations, website updates (Joomla, PyroCMS), supplier research, budgeting, and Latin American team support through graphics, presentations, and translations, ensuring strategic alignment and operational excellence.

• Creation and management of the company's communications department; • Design and development of new brand strategy and institutional online/offline materials; • Events and social media management.