Sara Capobelli

- Create, design and manage commercial email campaigns - Analyze performance of both manual and automated campaigns suggesting areas for improvement - Optimize and create automated email campaigns to enhance the customer journey - Defined new mobile marketing strategy and integration within existing communication channels - Initiate and coordinate onsite promotional campaigns and sale

• Contributed to the analysis and evaluation of all touch-points for events, onsite campaigns and social channels • Defined the key social media KPIs and supported during the implementation of automated reporting including the set-up of a management dashboard

- Suggested new ways of improving the Amway customer shopping experience with my Master thesis - Coordinated the localization of a microsite and a product recommender to suit the brand strategy with specific market needs - Contributed to the design and creation of a microsite and a product recommender to suit specific market needs via Adobe Experience Manager (AEM)

- Conducted market analysis and potential partner targeting for the Italian market. - Initiated the creation of a financial price-comparison portal via WordPress and Google Analytics as a pilot project.

- Contributed to the launch of Keller Sports’ online shop in Italy. - Localized product and website content for the Italian market by using multiple digital tools, such as e-Fulfillment, OpenX and WordPress.

- Carried out qualitative and quantitative research, influencer mapping analysis and reporting for clients in gaming and pharmaceutical business. - Contributed with creative ideas to the development of Symanto’s “Gamification” and “Return on Marketing Investment” projects.