Cecilia González

- Leading a team of SEM & programmatic specialists and acting as the primary contact for two external media agencies - Innovating digital solutions to achieve and exceed targets via campaigns in Search, as well as Google AdWords (Gmail Ads, YouTube GDN, & Discovery), and Programmatic (DV360) - Assembling targeted strategies for a broad spectrum of buyers' personas at all stages of the customer journey - • Monitoring trends and insights to gauge opportunities for improvement

A client-facing strategy role within an industry-leading digital marketing agency. - Generated Performance campaigns focusing on social media to drive visibility for brands such as L'Oréal, Campofrío, and MasterCard. - Built and sustained relationships with clients as a member of the New Business team. - Designed paid media strategies utilized across the organization. - Extracted data insights from campaign results and converted them into layman's terms in presentations to clients.

A leadership role that entailed managing the Johnson & Johnson account on behalf of a boutique media agency. - Oversaw all campaigns in their Southern Europe cluster spanning Spain, Italy, Portugal, Greece, and the Balkans. - Implemented digital media campaigns targeting Spanish consumers. - Reported and analyzed campaign results and presented them to the client. - Liaised transversally with the leadership office in London and relayed their interests to the cluster teams in their respective countries.

-Coordinated campaigns for clients in the industries of healthcare, automobiles, media, and education -Managed marketing plans for clients such as Samsung, LG, and Microsoft in coordination with their external agencies -Guided several media agencies in best-practices on the implementation of campaigns -Collaborated with the agencies to optimize campaigns on a routine basis -Presented the results of campaigns and market insights to clients and leadership -Played a significant role in new clients pitches

Arts New Technologies