Cecilia Melendez

Building and optimising sale strategies for the Spanish Market through Influencer Marketing. Positioning of the brand through the planning and implementation of online and offline on-site activations. Making A/B Tests and monitoring campaigns to set good practices for the market. Expansion and mapping of cooperation network in the spanish influencer market. Setting content verticals for influencer scouting and campaigns. Managing funnel for paid and acquired collaborations, including operational tasks.

Responsible for escalating the presence of DrSmile in the Spanish Market through Influencer Marketing. Establishing KPI's, workflows and processes. Consultancy and optimization of campaigns implemented by other members of the ES Team. Managing funnel for influencer campaigns. Expansion and mapping of cooperation network in the spanish influencer market. Creating cross-functional strategies to integrate Influencer Marketing into other department's workflows.

Planning and development of Spanish speaking markets. Setting strategies for YouTube, Instagram, Twitter and Twitch. Recruiting and talent scouting of influencers and freelance content creators for Performance Marketing projects, and interdepartmental projects. Allocating budget for region. Providing internal and client based reports about the on-going performance of campaigns. Managing international and in-house based events.

Assistant professor in Digital Marketing

Implementation, tracking and measurement of marketing campaigns at Be Influencers.. Development of organic positioning strategies through influencer marketing. Influencer recruiting. Creative content creator for Twitter, Instagram, Facebook, Periscope, Snapchat & Vine. Metrics analysis and reporting. Social listening. Accounts: Turner, Sony, Sony Music, Viacom, Gruppo Campari, LG.

Editorial strategies planning for eHow en Español. Freelance translators and writers pool managing. Social Media coordinator (Facebook, Twitter, Pinterest). Original content creator, article editor. Branded Content strategies. Reputation management. Social listening. Metric analysis with Google Analytics.

Press clipping. Reporting. Actitvity planning.