Celine Gouriou

Building and leading a global team of Demand Generation Marketers responsible for developing and executing innovative and best-in-class integrated multichannel marketing campaigns to support growth goals and generate demand for sales teams. High impact and multi-faceted role combining strategy, execution, team leadership, project management, demand generation, ABM.

Supporting a new global Business Unit focused on customer acquisition. My role mainly consists in developing and implementing a new marketing strategy, to drive brand awareness and high quality leads, ultimately influencing sales opportunities with target prospect accounts. This includes: ABM, webinars, events, digital ads, PR, multichannel demand gen campaigns, lead nurturing campaigns, etc. Central and strategic role, requiring collaboration with all departments and business stakeholders.

My main mission is to help influence and accelerate sales opportunities through innovative and creative marketing strategies. Strategic role requiring collaboration with all departments and business stakeholders. - Regional marketing programs incl. events, conferences, webinars, strategic campaigns - Multi-channel lead generation campaigns to increase pipeline - ABM campaigns - EMEA customer engagement programs - Content creation and syndication - Relations with EU medias and associations

Events, PR and Marketing strategy at Amber Road, across Europe. Amber Road’s mission is to help companies transform the way they conduct Global Trade, by digitizing and automating their global supply chains to reduce costs, increase agility and lower risks.

Helping our customers gain new end customers. - Account management and business development - Co-development, execution and optimization of online marketing campaigns - Market and competitive analysis, strategic positioning - Representation of eGentic during tradeshows Clients from all type of industries : Cal centers, Retail, Travel, Insurance, Energy, Auto, Telco, e-Commerce, Banks, F&B, etc.

- Management of the Sales & Marketing department: 10 persons - Responsible for all the sales, marketing, online marketing, communication and PR actions - Guest Relation and other incidental operational duties upon need - Annual budget, MarCom plan, Sales action plan - Co-organization of events - Represention of the group during international fairs and events

- Supervision and training of the sales team, 2 persons - Preparation and Implemantation of Sales actions - Business Development, Account Management - Guest Relation and other incidental operational duties upon need - Market and competition analysis, strategic positioning - Co-organization of events (diplomatic / cultural events, receptions, etc.) - Representation of the group during international fairs and events

- Market and competitive analysis - Account management and acquisition of new clients (mostly in the diplomatic market) - Organize receptions, meetings and events in cooperation with embassies, cultural institutions and international organizations.

1 - International Business management 2 - China-specific managerial practices

Master of Science in International Management (MSc) Specialization in International Consulting and Strategic Management