Chantal van Es

Managed the implementation of PMI's employer brand campaign in more than 60 markets, including the redesign of the global careers website and local website roll outs. Developed PMI's first-ever social media initiative (LinkedIn). Trained recruiters worldwide to ensure a globally consistent approach to employer branding. Member of PMI's global, cross functional EVP project team with the aim to develop PMI's EVP and social media strategy

Translated the demand of the client into strategic and visual concepts, responsible for the execution of above and below the line award nominated recruitment campaigns, managed budget, planning, and vendor relationships with printing office and media buying agencies

Developed and executed the marketing strategy for the DVD portfolio, including advertising campaigns, price promotions and product packaging. P&L responsibility. Collaborated closely with Sales and Supply Chain and managed external suppliers.

Responsible for the development and placement of in-store communication. Responsible for the implementation of tailor made promotions. Managed the co-advertising and POS budget.

Responsible for the creation and execution of all communication to the credit card holders, such as a monthly flyer and direct mailing advertising.

Produced marketing materials to support sales, such as POS materials, brochures, TV and radio commercials