Charlie Pates

Strategic Marketing Leader with 15+ years of experience across digital, PR, traditional marketing events and community building. Generating campaigns from scratch to meet brand and business goals.

Working with brands such as Ricola, Arksen and the Dubai Multi-Commodities centre, quickly identifying business goals and supporting in-house teams to reach specifictargets across PR, community building, digital marketing and events management. -Press outreach and consumer engagement strategy -Digital marketing project management -Develop connections with media, photographers, influencers and industry leaders -Drive GTM approach and implement product launch tactics

In this position, I was responsible for driving the campaign strategy, developing content to drive interaction and growth, contributing to commercial goals. -Develop and implement strategic marketing plans. -Brand build, and gain new customers -Data analytics of social media and online marketing initiatives. -Copywriting -Generate campaigns with Ambassadors and Athletes

- Steer the global content strategy - Develop the international Influencer strategy - Create digital concepts for brand campaigns, launches, or events and report results - Community management - Support 40+ markets with local activations, content, and marketing campaigns. - Manage budgets and report on business impact/ROI.

- Analyse data to lead marketing initiatives that meet specific business objectives - Launch Sustainability Projects: Small Steps Big Impact - Develop Campaigns and communications tactics across Social, PR, and marketing. - Build communities, with press and influencers as well as external business partners - Manage team members to generate marketing campaigns - Competitor analysis and strategy refinement

Consumer PR, Corporate Comms, CSR, and Ambassador: Develop product and campaign launch strategies internationally to reach brand and business objectives. - Agency and distributor management (UK, FR, DE, IT, SE, UAE, JP, KO, NZ, GL) - Product launch strategy, demographic targeting and campaign localisation. - Profile PR, CSR, and Crisis Management - Ambassador management, Influencer Marketing and community building - B2B Partnerships; Soho House, Studio Babelsberg etc.