Charlotte Baker

I am the Senior Field Marketing Specialist for IBM Risk Analytics within Business Analytics, working for the European buy side business targeting; insurance, asset management, pension and hedge fund verticals, for the European sell side business targeting the banking sector and European Operation Risk business. I work on lead generation initiatives managing; direct email campaigns, paid search, offer syndication, hosted events, tradeshows, webinars and telemarketing in Europe.

I was the Field Marketing Specialist for Buy Side and Sell Side demand generation activities spanning Europe, Middle East & Africa

I joined Algorithmics as the Field Marketing Specialist for the Buy Side business managing the demand generation activities in Europe, Middle East & Africa

As Marketing Assistant at 3i Infotech my role was to support the Marketing Manager and Head of Marketing in all activities for Western Europe. I worked on telemarketing campaigns, web campaigns, proof reading press releases, direct email campaigns, direct mail, corporate entertainment, hosted events, seminars and conferences.

As Marketing Assistant and Sanyo European Headquarters I supported the Marketing Manager working on tradeshows, web campaigns, developing our product brochures with our design agency and predominantly working on incentive schemes for our distributors