Chris Chen

 Establishment of local legal entity  Recruitment & coaching of local team  Opening of direct-operation boutique & Shop-in-Shop in SH & BJ  Management of office & boutique/Shop-in-Shop operation  Development of distribution channels and acquirement of new wholesale customers  Maintain good relations with wholesale partners & high-end malls

 Carried out in-depth market research for Zimmerli (subsidiary of vNH) in following countries: China, USA, South Korea, Iran  Established contact with high-end malls in key cities in China  Identified and selected potential business partners ( logistic /PR /ERP /HR /accounting service) for market-entry preparation in China

- Monitor general market environment and specify policies /business potentials - Conduct business field analysis /competitor analysis (machines, durable consumer goods) - Implement location strategy /growth strategy

- Responsible for China media relations and guiding Chinese delegations at Germany Trade and Invest - Conducted market analysis and implemented China market entry strategy for a German online learning platform - Built up business relationship and won distribution right for a Chinese medical device company from a Holland manufacturer

- Conducted in-depth market research (secondary data source, phone investigation, and face-to-face interviews) - Analyzed industry and market situation - Identified potential customers /distributors and business opportunities - Strategic Consulting, including business plan & sales strategy development - Carried out marketing /sales activities to local customers - Coached and trained up associate consultants

- Corporate communication - Trade show organization - Internal event organization - - Project coordination for ISO system implementation