Christian Bock

Leading the Regions Success Squad - a team serving as ambassadors for the global regions/countries, and acting as foreign ministry for central marketing. Developing and executing demand generation initiatives in all international regions

Customer experience programs with a focus on aggregating, comprehending, and amplifying customers’ voices (incl VoC & NPS, Advocacy, Peer Insights, References). Development of all-touchpoint customer maps of key accounts, integrating profiling and engagement analysis to enhance understanding of customers and improve sales and marketing activities globally. Coverage: global; team located across Japan and Europe

Looking after global marketing programs and campaigns. Planning with each region (as well as business units and strategic partners), target setting, development of mechanics and content, global setup (Salesforce, Marketo, media agencies, etc), country support, campaign execution and tracking. Coverage: global; Team located across various countries (incl. Japan, UK, GER, POR, ITA). Thought leadership content, and holding keynote speeches on customer events, as well as videos.

Managing a team for creating and managing sales and marketing programs for workplace systems business (PC, notebooks, etc.) for EMEA&I; this incudes program definition, budget responsibility, campaign management and tracking, as well as country support for over 30 countries. Also presenting on international events, and being spokesperson towards analysts. Key accomplishments include a strong growth in sales, and receiving the Grand Prix Award from Intel for the “World-Wide Single Most Impactful Campaign”.

Managing a team, looking after EMEA-wide sales and marketing programs around mobile and PC business for Europe, Middle East, and Africa; plus presenting on international events, and being spokesperson towards analysts.

Managing EMEA wide marketing programs around mobile business, incl. marketing planning and execution support for Europe, Middle East, and Africa; plus speaking on events and company TV.