Christian Gruenthal

Responsible for B2B Digital Sales and EMEA CMS platform - Definition and execution of omni-channel strategy & lead generation - Continuous conversion optimization (UX research, A/B testing) - Demand generation (SEO, customer acquisition, promotions, content marketing) - Digital Transformation projects Salesforce CRM, Commerce Cloud - EMEA CMS platform implementation and continuous iterations - 3rd party products integration incl. tendering - Cross-functional agile team management across countries & regions

Advisor on general B2C/B2B eCommerce and product strategy to drive growth - Digital marketing strategies for customer acquisition, segmentation, retention - Merchandising and promotions tactics - Customer experience, satisfaction, legal and regulatory change implementations. - eCommmrce platform requirements, business scalability.

Responsible for development and execution of multi-channel strategy for on- and offline sales / P&L responsibility - Restructured cross-functional teams and processes to facilitate the transition from a start-up to a scalable business model for new market expansion - Implementation of multichannel distribution strategy for B2C/B2B (Web, Marketplaces, Stores) - Performance marketing (SEO, SEA, Display, Brand) and CRO (A/B testing, UX/UI research) - Cross-functional team management

Responsible for P&L management, strategy planning & execution and technical delivery for key client portfolios - Commercial management of client engagements (contracts negotiations, renewals) - Advisor on business strategy and new technology trends - Implementation and continuous integrations of commerce platform solutions - Stakeholder collaboration up to c-level - Leading cross-functional agile delivery teams

Responsible for P&L, sales performance and execution of strategic roadmap for Central European Countries - Commercial planning and merchandizing activities - Integration of global third-party booking platforms - Agency and supplier management - Continuous website/app optimizations (A/B testing, UX research) - Customer Service Center management support - Integration of Loyalty programs (Payback) - Managed cross-functional team & Agile Dev team across countries/regions

Responsible for e-commerce strategy DACH region, overseeing all sales and product activities - Development and implementation of customer acquisition campaigns - Continuous sales funnel and post-purchase optimizations (A/B testing, PSR, up-sells) - Implementation of alternative payment methods (Sofort, Paypal) - Experimentation with and implementation of automated speech/email analysis software - Accreditation and integration of TÜV (website & service center) and Trusted Shops

As part of the global Analytics team responsible for reporting, analyzing and presenting Expedia EMEA points of sale performance from a product, marketing, site and customer perspective to the leadership team. This covered areas/programs: - Points of sale opportunties and risk analysis - NPS, repeat rates, customer retention, loyalty programs - Leading EMEA trading meetings - Implementation of web analytics tracking

Responsible for day-to-day reporting of European Call Center performance for Expedia and Hotels.com as well as vendor billing. As part of the global customer operations team one of the key contributors to the successful implementations of a global reporting solution, customer complaints management system and a customer operations collaboration tool.

Responsible for monitoring call center performance, customer complaints escalations, mystery calling and supported the Operations Manager in legal matters, vendor contracts and billing.