Christian Happel

// Sales of presentings & sponsorships // fan-related market and opinion research // content licensing // digital tools for fan participation // smart advertising

// Enterprise Sales and Consulting of internal communication technologies

// Overall responsibility for the commercial and football operations at JS Hercules football club

// Providing executive leadership to, but not limited to, Rah ahan Yazdan FC‘s sponsorship, ticket sales and marketing department, creating a cohesive unit and positive atmosphere focused on the club‘s turnover

// Responsibilities as before - status change due to restructuring of the company and expanding the business portfolio with the segment stadium operations

// Overall responsibility for all commercial activities at the CFC-Marketing GmbH, the commercial division of Chemnitzer FC // Responsible for the coordination and cooperation between the club and the sales team of Infront Sports & Media, who held the exclusive marketing rights of Chemnitzer FC

// Strategy // Cooperations und partnerships // Acquisition and support of sponsors // Brand management // Business Development // Social Media // Merchandising // VIP Ticketing

// Responsible area: Marketing & Sponsoring, Commerce

// Responsible for the instigation and delivery of the Commercial Department at the Estonian FA including departmental structure and staffing // Full responsibility for all commercial activities // Budgeting // Developing and implementing marketing and sponsorship strategies // Maintaining existing sponsorships as well as acquisition of sponsors, development of new sponsorship programme // Implementing and developing new VIP hospitality scheme // Definition and implementation of media and new media strategy

// CEO of the UEFA approved pan-Baltic competition „TrioBet Baltic League“, played in Estonia, Latvia & Lithuania // Setting-up new competition system, incl. calendar and competition format changes // Leading the formulation of strategic business-, marketing and annual operating plans // Budgeting and financial planning // Full responsibility for all commercial activities, including marketing and sponsoring // Audio- Visual rights selling including 6-year deal with MTG for Estonia, Latvia and Lithuania

// Management of the BMW Sauber F1 Team Race Club // Conception, set-up and support of the Race Club‘s CRM system // Creation of acquisition concepts, implementation and controlling // Briefing of the servicing agencies in the areas of e-commerce, CRM, graphics and IT // Selling of football live-score applications (web and mobile) to leading media portals. // Product development // Administrative management of 25+ journalists, internal and external, for football live-score production

// Development of testimonial concepts // Creation of marketing concepts for football clubs // General consulting on different football projects.

// Full time job as support worker for mentally ill adults in a supported living environment, done simultaneously with my university studies to finance MBA degree

// Full time evening work to finance undergraduate studies // Solely responsible for processing orders for the main client, Marconi Systems // Advising customers about the nature and duration of EU-wide deliveries of spare IT parts. Duties included order processing, stock control & route calculations.

// Full time work while being enrolled at university // Teaching German and Mathematics to guest workers // Testing, assessing and recruiting of young people in a training and educational environment // Operative support of senior management

Title of dissertation: “A contemporary assessment of the commercial activities at German Bundesliga clubs - A search for new revenue streams”

Sociology, politology, business administration