Christian Hütel

Leadership - Technische und strategische Führung und Leitung des Teams. Strategie - Strategische und konzeptionelle Führung für die digitalen Marketingaktivitäten. - Vorantreiben und Umsetzen der digitalen Vision und einer kanalübergreifenden digitalen Marketingstrategie. Kampagnen-Management - Entwicklung digitaler (Full Tunnel) Online-Kampagnen mit besonderem Fokus auf neue Zielgruppen von RBL. CRM, Automatisierung, Loyalität - Leitung des CRM-Teams mit dem Fokus auf Automatisierung und Kundenbindung.

EMEA wide senior role acting as the managing interface between Field-, Corporate-, Portfolio, Partner Marketing and Marketing Analytics to focus on optimizing lead generation, regional adoption of global programs, and operationalizing measurement rigor for iterative tuning across (paid) media and web channels. - Maintain overview & tracking of all digital demand gen projects in EMEA-LATAM - Leverage and optimize digital media channel strategies for regional deployment - Lead Funnel modeling & optimizing

- Planning, monitoring & executing performance based marketing campaigns across EMEA markets with leading agencies - Coordinate EMEA / corporate digital marketing funding - EMEA wide media agency liaison - Educate and train the EMEA-LATAM team on digital trends and innovations - Share best practices and coaching colleagues in Field Marketing - Guide the Field Marketing team through the transition to digital marketing - Identify next development / innovation of digital practices and spearhead these in EMEA

Driving and executing marketing initiatives and programs in EMEA Central region to meet pipeline generation targets. Creating automated demand generation marketing campaigns to contribute Balanced Pipeline among Informatica product portfolio. Marketing campaign controlling and reporting within SFDC & Marketo for sound decisions in digital marketing mix strategy. Proven record in Web, SEO, PPC, Online Marketing, Marketing Automation, Salesforce.com CRM, Database, Customer Centricity, Corporate Video.

Create, automate, and track engaging campaigns / channels / templates and marketing workflows across all marketing channels in EMEA as part of Informatica Corporate Marketing Team. Deliver marketing insights and actions to EMEA sales teams inside Marketo Marketing Automation. Campaign management with closed-loop bi-directional connection between Salesforce.com and Marketo. Salesforce.com, Marketo, Workflow, Web, Social, Automation

Public Relations, Lead Management, Salesforce.com, Marketing Automation, Social Media Marketing, Online

Public Relations, Online Marketing, Social Media B2B, Filmproduktion

"Vermarktungspotenziale von Social-Media-Maßnahmen zur strategischen Neukundengewinnung im industriellen Beschaffungsprozess"

ibm.com Marketing, Lead Management GB Midmarket

Datenbankmanagement, CRM, Direct Marketing

European Media Scene, PR, Web 2.0

Marketing Communications

Personalmanagement/ Marketing/ Kommunikation und Medien