Christiane Lafrentz

- Responsibility for communication projects across all relevant media channels in interdisciplinary project teams - Coordination and leadership of strategy development and presentations - Development of market and target group analyses - Derivation of go-to-market strategies and communication strategies - Professional and disciplinary leadership and development of employees - Responsible for business success and controlling of business objectives and KPIs - New business and acquisition of new projects

- Responsible for the strategic development of the P&G Consumer CRM program for-me-online.de - Translation of business objectives into KPIs - Development of corresponding strategic recommendations - Digital and content strategy for the P&G brands Pampers, Always, Swiffer, Febreze, Fairy and Ariel - Disciplinary management of the respective project teams (account and project managers) - Responsibility for the business success of the managed accounts - New business and ongoing acquisition of new projects

- Global Client Lead for Merck Consumer Health - Development of media strategy frameworks for global brands such as Femibion or Bion3 - Establishment of a global reporting system for the digital KPIs for campaign analysis - Client Lead and contact person for Bel Deutschland and Brown Forman - Disciplinary leadership and development of the corresponding teams - Responsibility for the business success of the managed accounts

- Build-up and leadership of a team of 10 employees for media strategy and planning - Clients: Bridgestone, Mastercard, BASF, Fitbit, Deka Investments, South African Tourism Board, Desigual - Media strategy and -planning across all channels with a focus on digital - Strategic DACH pitch lead in several international pitches - Promotion from Director Client Services to MP in 04/2013

- Build-up and leadership of a team of 5 employees for media strategy and planning - Clients and brands: Colgate-Palmolive, Wilkinson, ING-Bank, Marriott Hotels, Danone, Zott, Samsonite - Strategy Development for New Business projects

- Media strategy and planning for Procter & Gamble DACH business (feminine hygiene, consumer health, Oral-B, and more) - Entire range of media strategy and planning tasks - Development and implementation of market research and deriving target group insights - Recommendation of budget allocation and media selection - Development of innovative ideas and solutions, driving the use of digital media - Promotions: Account Manager to Account Supervisor (2003) to Account Director (2008)

Strategic Planning on the Procter & Gamble DACH Business.

Marketing