Christina Connolly

-Over 300% YOY sales growth achieved through successful brand launches -Reached up to 139% business goal -Led cross-functional teams -Rebranded acquired brands for smooth organizational integration and strategic targeting -Pioneered entry into new business segment -Created marketing tool kits 
-Regular analysis of sales results and competitive research to maintain industry lead

-100% annual increase in brand awareness -Created marketing materials to communicate brand positioning, product offerings, and promotions -Developed launch plan for new product platforms within emerging product categories -Presented brand direction, campaign proposals, and strategic insights internal decision makers -Led cross-functional teams -Managed external agency partners in the areas of creative, media, PR, and digital

-27% increase in market share as the result of launching a new product line -Made recommendations based on sales and profitability analysis, exceeding monthly sales goals -Supported press, PR, and brand teams to gain alignment on business goals

-Led development and implementation of ecommerce marketing strategy; market research, competitive analysis, merchandising, promotion, and marketing -Managed marketing strategy for consumer products in dept., mass, club, drug, specialty, and ecommerce -Regularly presented concepts to internal management, and potential licensors -Implemented interactive strategy to monitor and communicate marketing plan

-Developed company branding, marketing strategy, and actionable recommendations for business launches -Drafted and edited marketing materials for quality and brand positioning -Researched and identified key outlets to maximize effectiveness for multi-million dollar campaigns -Monitored and managed online, television, and print exposure to measure return value of marketing efforts -Planned and implemented marketing expansion plans resulting in differentiated product lines

-Led a cross functional marketing strategy project, identified new opportunities, guided future strategy and provided actionable recommendations for development of marketing department -Delivered final report and presentation to executives; received overwhelmingly positive feedback leading to extension of contract and additional presentations company-wide -Recommended, developed, and analyzed clinical focus groups and interviews, resulting in information that exceeded management’s expectations

-Responsible for development of ways to effectively communicate a strategy to both internal and external partners -Developed strategies to exceed expectations of highly targeted, solution-based contracts -Managed and built positive relationships between vendors and executive clients, resulting in 100% renewal rates and additional sales - Composed and presented quarterly reviews to customer executives

-Conducted private investigations on runaway teens with 100% success rate -Managed and updated records while conducting investigations -Located and rehabilitated teens resulting in sober lifestyles in which they were able to reunite with their families

Marketing and Branding

Business