
Christoph Parsch
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Christoph Parsch
- Development and implementation of data strategy and continous data-driven, customer centric & always-on marketing approach - Model, test, analyze and optimize new data driven marketing use cases with cross-functional team of experts - Transformation of existing marketing processes to databased marketing using agile test-& learn approach - Scale best omnichannel practices regarding (re-)targeting, personalization, loyality, creatives and activation and orchestration using owned & paid data sources
- 7 Monate, Jan. 2022 - Juli 2022Renault Deutschland AG
Head of Digital (Digital Marketing, Digital Sales, Data & CRM)
- Extended responsibility next to activities listed under “Head of Digital Marketing” through lead management, myRenault App & eCRM - Lead management including management of customer database, call center and lead/sale reporting - Agile development of myRenault App (customer area) - Data-driven eCRM through newsletter marketing and waiting programs
- Extended responsibility through coordination of activities listed under „Head of Digital Marketing“ with Renault Österreich GmbH and Renault Suisse SA
- Planning and execution of digital marketing campaigns - Content management and continuous development for all digital marketing channels - Optimization of the customer journey to improve performance - Development and implementation of data-driven marketing - Management of digital team and budgetary responsibility for digital platforms and media
- 3 Monate, Okt. 2018 - Dez. 2018Deutsche Post DHL Group
Senior Digital Marketing Manager (Global Brand Marketing)
- Strategic brand management and consistent global positioning of DHL and Deutsche Post brand in the digital space - Development of a data-based brand performance dashboard to plan, analyze and optimize brand campaigns tailored to digital channels and audiences based on real-time measurement of entire digital customer journey funnel - Optimization of digital brand experience and brand activation through digital marketing campaigns and global sponsorship activities
- Conception, implementation and evaluation of brand-/performance campaigns focusing on digital channels - Cross-devise web analytics and data-driven marketing focusing on automated personalization - Project execution and controlling of data based usability-optimization by means of A/B-testing and on-site surveys - Management of continuous website maintenance and requirement-based development of CMS
Online Marketing/Sales (Webshops/eCommerce, Marketing Communications) - Cross-channel web analytics of user behavior and sales-oriented user experience optimization - Development and implementation of consistent multi-channel sales concept - Project lead in conception and implementation of existing client migration of an online application focusing on eCRM - Digital brand management and communications focusing on user-centric sales funnel and consistent brand experience
- 3 Monate, Dez. 2013 - Feb. 2014
Research Assistant (Department of Retailing and Customer Management)
University of Cologne
Fields of research: Online Marketing, Social Media, Advertising Effectiveness, CRM
- 6 Monate, Juni 2013 - Nov. 2013
Working Student
globeone – strategic market communication
Brand Management Consulting: Strategic market communication, Implementation of marketing communications in key growth markets, Market research on perceptions of German brands in BRIC countries
Business Development: External and Internal corporate communications, Customer business analysis, Internationalization and global expansion of market reach
- 4 Monate, Juli 2011 - Okt. 2011
Internship
Picanova GmbH
Online Marketing: SEO Optimization, Selection of affiliate business partners, Creation of international websites
- 3 Monate, März 2011 - Mai 2011
Internship
The Nolitan
Marketing Department: Actualization of social networks, Creation and actualization of customer database, Competitive analysis, Public relations
- 10 Monate, Mai 2010 - Feb. 2011
Student Assistant
SPORT+MARKT AG
Commercial Auditing: TV program evaluation and analysis of different projects (UEFA Champions League, German Bundesliga, Barclays Premier League, FIFA)
Ausbildung von Christoph Parsch
- 5 Monate, Sep. 2012 - Jan. 2013
Marketing
Wirtschaftsuniversität Wien
Global Brand Management, Global Consumer Behavior, International Negotiation Management
- 2 Jahre und 2 Monate, Okt. 2011 - Nov. 2013
Business Administration - Marketing
Universität zu Köln
Marketing, Economic psychology
- 2 Jahre und 11 Monate, Apr. 2008 - Feb. 2011
Business Administration and Management, General
Universität zu Köln
Marketing, Economic psychology
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut
Spanisch
Grundlagen
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