Christopher Jan Benitez

* Develop and execute online marketing strategy to increase leads and drive profit * Conceptualize and write content for the blog; provide copywriting services for website * Build mailing list using e-mail marketing tools for lead generation * Build social media profiles and maintain online community * Promote website and other marketing assets to increase brand visibility * Run link building campaign to optimize target keywords in search engine

• Edit training manuals to be used internally by customer service representatives • Compile and collate data researched by business analysts to be included on the training manuals • Apply revisions on site content about the different printing products using custom CMS • Perform editing tasks in observance using the Marketing Team style guide • Document workflow tasks of Marketing team

Promote site and drive traffic and revenue by performing White Hat SEO techniques, coordinate with other team members with specific roles to upgrade site and its performance, coordinate with other webmasters and site owners to entice into a link exchange and affiliate marketing partnership, handle site content management, perform other duties assigned by team leader

Update the technical content of the technical writing project to incorporate new product information provided by the customer, communicate with the product developers and/or the information architects designated by the Technical Writing project as subject matter experts (SMEs) for this product to ensure the technical information is complete and accurate, ensure that their updates are in compliance with editorial and style requirements identified by the customer