Christopher Beck

• Verantwortung für alle Marketing- u. Vertriebsinitiativen (Lead-Mgmt, Akquise, Angebotserstellung) • Leitung von Ausschreibungsprozessen: Erstellung u. Einreichung von Angeboten gemäß Vergabeunterlagen, Fristen u. Vorgaben • Lead-Generierung über LinkedIn-Outreach-Kampagnen (Sales Navigator + expandi) • Koordination der Cybersecurity Conference in MA mit über 250 Teilnehmern • Koordination der Messebeteiligung (it-sa) • Admin u. Content Mgr. der Website (WordPress)

• Zusätzlich zu den unten genannten Punkten: Entwicklung und Umsetzung von internationalen Inbound-Marketing-Kampagnen zur Lead-Generierung, inklusive Suchmaschinenmarketing, Social-Media-Initiativen und Marketing-Automatisierungsprozessen • Leitung des globalen Marketingteams mit bis zu 7 Mitarbeitern

• Entwicklung und Umsetzung einer Marketingstrategie für die BU und für die Produktmarke • Leitung des Marketingteams (Europa) mit 6 Mitarbeitern • Erstellung und Umsetzung einer Online- und Social-Media-Strategie • Lead-Mgmt (HubSpot) • Admin u. Content Mgmt von Websites (SiteCore) • Pflege von Produkt-Stammdaten (CDS/D365) • Erstellen von Marketingtools für den Direktvertrieb und für Vertriebspartner • Erstellen von Blog-Inhalten • Organisation der Teilnahme an internationalen Fachmessen

In addition to present tasks in Group Marketing and Brand Management, now also heading the internal and external communication activities, securing a consistent corporate communication for the corporate brand Papyrus.

• Lead and management of the group marketing team • Development and execution of the group marketing plan • Coordination and alignment of the group marketing plan with local markets • Selection and management of creative partners in the marketing execution process • Development and execution of a group-wide digital marketing strategy

• Build-up of a BtB Product Mgmt. unit • Product portfolio analysis • Innovation process for the creation of ingredient and product innovations • Development of the marketing strategy as a basis for a business plan, customized product concepts and innovation management, sales promoting PR- and advertising initiatives • Conception and execution of customized innovation workshops with Key Accounts • Presentations about consumer trends and market developments at int. congresses in German and English

Management of the Marketing department BtB Europe with the units Market Research, Corp. Communication, Events & Tradeshows and Graphic Office: • Periodic creation of market reports (Euromonitor, GfK), trend and market analysis (Mintel GNPD, Innova), primary studies (focus groups) and execution monadic preference tests • Development and execution of PR and Media initiatives, events for customers with up to 1,000 participants and tradeshow presentations with a booth floor size of up to 1,600 m2

• Management and further development of the company internal graphic Office • Project driven collaboration with the product innovation team • Continuous development of the Sales support via creating customized presentations • Support for top management: Creation of presentations for industry congresses

• Design and production monitoring of all communication media • Main contact for suppliers (photographers, typesetters and printing presses), customers (brand design, label design, flyers) and colleagues in Sales: (design of presentations for key customers) • Development and management of a proprietary graphic office within the marketing department • Substitution of the lead-agency for the BtB area and thereby significant cost savings

Independent profession as a self-employed designer in own Studio • Conception and design of communcation media for the cities of Wiesloch und Walldorf (Citybus concept, „Kulturkalender“) • Conception and design of communcation media for small and medium-sized businesses in the „Rhein-Neckar-Kreis“ • Cooperation with the photo design studio G5-Design, Mannheim, Germany

Conception, design, final artwork and production monitoring of communcation media for the cultural sector, industry and trade

Studies at the Mannheim University of Applied Science and Design, Functional direction – degree program Graphic-Design, Diploma subject: „The Story of Jazz“ poster edition of a jazz label with CD-collection, Degree: Dipl. Designer (FH), grade: 1.6