Christopher Beck

Utilising content-based inbound marketing campaigns for lead generation, while implementing search engine marketing and social media initiatives, as well as marketing automation processes. Leading the Global Marketing team, overseeing a team of up to 7 direct reports.

• Build and implement a marketing and communication strategy for the business unit Safe Storage and for the product brand Chubbsafes. • Leadership of BU Safe Storage marketing team (Europe), with 6 direct reports • Responsibility for the marketing budget • Create and implement an Online Marketing strategy. • Create process and follow-through mechanism from lead generation to sales via marketing automation • Manage and optimise content of websites • Plan and execute participation on international tradeshows.

In addition to present tasks in Group Marketing and Brand Management, now also heading the internal and external communication activities, securing a consistent corporate communication for the corporate brand Papyrus.

• Lead and management of the group marketing team • Development and execution of the group marketing plan • Coordination and alignment of the group marketing plan with local markets • Selection and management of creative partners in the marketing execution process • Development and execution of a group-wide digital marketing strategy

• Build-up of a BtB Product Mgmt. unit • Product portfolio analysis • Innovation process for the creation of ingredient and product innovations • Development of the marketing strategy as a basis for a business plan, customized product concepts and innovation management, sales promoting PR- and advertising initiatives • Conception and execution of customized innovation workshops with Key Accounts • Presentations about consumer trends and market developments at int. congresses in German and English

Management of the Marketing department BtB Europe with the units Market Research, Corp. Communication, Events & Tradeshows and Graphic Office: • Periodic creation of market reports (Euromonitor, GfK), trend and market analysis (Mintel GNPD, Innova), primary studies (focus groups) and execution monadic preference tests • Development and execution of PR and Media initiatives, events for customers with up to 1,000 participants and tradeshow presentations with a booth floor size of up to 1,600 m2

• Management and further development of the company internal graphic Office • Project driven collaboration with the product innovation team • Continuous development of the Sales support via creating customized presentations • Support for top management: Creation of presentations for industry congresses

• Design and production monitoring of all communication media • Main contact for suppliers (photographers, typesetters and printing presses), customers (brand design, label design, flyers) and colleagues in Sales: (design of presentations for key customers) • Development and management of a proprietary graphic office within the marketing department • Substitution of the lead-agency for the BtB area and thereby significant cost savings

Independent profession as a self-employed designer in own Studio • Conception and design of communcation media for the cities of Wiesloch und Walldorf (Citybus concept, „Kulturkalender“) • Conception and design of communcation media for small and medium-sized businesses in the „Rhein-Neckar-Kreis“ • Cooperation with the photo design studio G5-Design, Mannheim, Germany

Conception, design, final artwork and production monitoring of communcation media for the cultural sector, industry and trade

Studies at the Mannheim University of Applied Science and Design, Functional direction – degree program Graphic-Design, Diploma subject: „The Story of Jazz“ poster edition of a jazz label with CD-collection, Degree: Dipl. Designer (FH), grade: 1.6