Christopher Campana

Marketing Director for major music magazines Guitar World and Revolver working closely in conjunction with both advertising sales and editorial teams. Designed, wrote, and developed robust media kits, direct mail pieces, e-mail newsletters, press releases, and numerous sales tools. Created and managed consumer/client promotions, promotional items and consumer branding operations. Orchestrated effective event management and planning for industry shows and concert tours.

Director of marketing operations for US office managing four employees. Successfully grew digital distribution revenue month-over-month through innovative marketing plans and operations with partners such as GameSpot, USA Today, Knight Ridder, Univision, and American Media. Executed proven game merchandising through strategic marketing and ad operations. Developed, launched, and managed in-house affiliate marketing program.

Launched and managed LinkShare online affiliate marketing program. Integral in the design and development of LinkShare online affiliate distribution channel, marketing wireless services. Increased affiliate cellular activations 200% in first three months of employment by facilitating partnerships with some of the largest online affiliates. Trained new affiliate managers.

Oversaw a team of five account managers by providing direction and insight relative to successfully managing client portfolios for the leading provider of online affiliate marketing programs. Provided consultative marketing support and guidance to groups of high-level clients. Supplied strategic advice based on quantitative and qualitative analysis in order to increase each client’s ROI.

Managed direct-selling organization (DSO) accounts billing in excess of $300,000 a month and financial institution accounts billing in excess of $100,000 a month. Developed marketing strategies and plans including content, layout and design. Project managed entire Interactive Voice Response (IVR) application implementation process including design, creation, and rollout.