Christpher Wilson

Strategic Leadership expansion across UK - USA - UAE - Replicating and scaling proven German business model internationally - Full P&L responsibility for international division - Market entry strategies for UK, USA, and Middle East Business Development - Acquiring media partners, agencies, and direct clients - Publisher relationships - Adapting German operating model to local markets Financial Accountability - Revenue generation and profitability targets - Budget management and strategic planning

Senior executive overseeing partnerships, product strategy, technology expansion and commercial performance across Africa and international markets. AI, AdTech & Product Leadership Commercial & Revenue Growth • Achieved 25% market growth by launching new AdTech products with 100% KPI attainment. Global Partnerships & Market Development • Launched Blis (2016) across Africa, Silverpush in USA (2019) and Criteo SA (2023), unlocking new revenue streams and retargeting capability for the region.

Built advertising consultancy from inception, delivering high-impact campaigns for global clients through data-driven strategies. Key Achievements: • Founded and scaled consultancy specializing in strategic advertising frameworks • Managed multi-million dollar advertising budgets with optimized ROI tracking • Launched MAGZTER (USA online magazine platform) expansion into African markets

Co-founded programmatic advertising pioneer, establishing Google Partnership and securing major global brands. Key Achievements: • Secured partnerships with MSN, Manchester United FC, Liverpool FC, H&M, eBay, Sky News, Google • Monetized MSN sites across 27 countries through strategic planning and execution • Invited to strategic sessions at Google Campus (Dublin/Mountain View) and PayPal HQ (San Jose) • Maintained strategic dialogue between shareholders and board while assembling effective management teams