Cijo George

Spearheading the development of data and AI products, customer segmentation, serving 5+ brands across the Middle East. Defined a strategic roadmap and communicate short- and long-term priorities across the Organization. Enabled personalization use cases by translating business needs into actionable requirements for AEP Target project leading to a 12% increase in user engagement. Led product backlog refinement, ensuring alignment with business priorities and market trends enhancing team efficiency by 25%.

Transformed product strategy into actionable initiatives with OKRs for a mobile product (iOS & Android), ensuring alignment with company goals and customer experience. Prioritized features and enhancements based on business objectives and user feedback in alignment with long term vision of the product roadmap. Collaborated closely with the engineering team for technical enabler works and defining success metrics. Collected business and systems requirements from internal and external customers.

Innovated a B2B SaaS Clinical Trial Management Software, discovering new product opportunities for continuous improvement. Translated goals and customer needs/feedback into actionable initiatives and acted as the voice of the customer. Collaborated with cross-functional business stakeholders to define the roadmap. Established OKRs, metrics/performance indicators(KPIs), and measured value post delivery. Prioritized and handled product backlog based on business and validated hypotheses with A/B testing.

Supply Chain Management, Agile Software Development, Lean practises