Claudia Krug

I help bring new products to life on the website. I develop content strategies for product campaigns that align with Canyon’s goals, harnessing user insights to craft stories that showcase the brand’s engineering excellence. Collaborating with brand managers, engineers, designers, and translation teams, I ensure cohesive storytelling across digital channels and work with UX designers to optimize user flows.

I set out to new challenges and immersed myself in the world of e-commerce. As SEO copywriter for the DACH market, I drove significant ranking improvements for multiple landing pages through in-depth analysis and targeted localization strategies. These successes ignited my passion for data-driven storytelling and inspired me to further develop my digital marketing skills. This journey has led me to my current role at Canyon.

I took on the responsibility of building the marketing department from the ground up, implementing strategies for B2B marketing of sensor products. Additionally, I developed advertising strategies for this Audi subcontractor, focusing on employer branding. As part of this job, I trained two marketing assistants. This role enabled me to establish and develop a new sector for the company, demonstrating my skills in strategic planning and execution while driving both product marketing and recruitment efforts.

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