Claus Lauter

Host of the Ecommerce Coffee Break podcast. Shopify Partner. Marketing Optimizer

Inhaber, Founder & Managing Director | CMO | CRO Expert, IDUBE PTE. LTD., Singapore

Cape Town, South Africa

About me

Host of the Ecommerce Coffee Break podcast | Shopify Partner | Marketing Optimizer | Digital Dinosaur | World Traveler | Cappuccino Addicted 👉


Digital Marketing Strategy
Conversion Rate Optimization
Social Media Marketing
Online Advertising
Mobile Marketing
Email Marketing
Marketing Management
Facebook Marketing
eCommerce Marketing
Internet Marketing
Customer Acquisition
Sales & Marketing
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Marketing Strategy
Pricing Strategy
Multi-channel Marketing
Content Marketing
Emotional Intelligence
Written Communication
Strong Interpersonal Skills
Paid Advertising
Growth Marketing
E-commerce Optimization
Funnel Optimization
A/B Testing
Traffic Generation
Marketing Automation
Marketing Campaigns
Analytical Reasoning
Strong Work Ethic
Performance Based Marketing
Online Marketing
User Experience (UX)
Content Strategy
Digital strategy
Business Development


Professional experience for Claus Lauter

  • Current 2 years and 1 month, since Apr 2022

    Director Business Development

    Mein Team in Kapstadt

    Stellen Sie sich vor, ab morgen sitzt Ihr neuer Mitarbeiter in Kapstadt und Ihre Kosten sinken um 30 %. Mit unserem Angebot „Mein Team in Kapstadt“ sprechen wir gezielt mittelständische Unternehmen an, für die sich eine eigene Zweigstelle in Kapstadt nicht lohnt.

  • Current 3 years, since May 2021

    Podcast Host | Podcast Producer

    Ecommerce Coffee Break Podcast

    A Top-Rated Marketing Podcast for Shopify Merchants: The Ecommerce Coffee Break - Short Interviews with world-class Experts, Founders, and Thought Leaders in Ecommerce, Marketing, and AI. Learn from their experience to grow your business on Shopify.

  • Current 5 years and 4 months, since Jan 2019

    Founder / Owner

    IDUBE PTE. LTD., Singapore

    Conversion Optimization Expert | Top 20 Shopify Expert to follow for 2022 | Ecommerce Podcast Host | Helping Shopify merchants add additional revenue from existing traffic - without spending more money on ads -->

  • Current 8 years and 8 months, since Sep 2015

    Founder & Managing Director | CMO | CRO Expert

    IDUBE PTE. LTD., Singapore

    • Lead the strategic development, management, and execution of all aspects of site operations, including site development, web content management, and delivery, functionality and toolset upgrades, customer service optimization, email delivery, promotions management, etc. • Provide leadership, direction, coaching, training, and recommending a strategy for the area managed to better the client’s e-commerce. • Running up to 7-figure Shopify stores.

  • 8 months, Jul 2021 - Feb 2022

    Coach & Student Mentor

    Coach & Student Mentor for Advanced Certificate in Digital Marketing and Communications. is South Asia’s largest higher EdTech company.

  • 2 years and 2 months, Nov 2014 - Dec 2016

    Co-Founder & Partner, Marketing Director

    Intergate Emigration Pty Ltd, Cape Town, South Africa

    Intergate Emigration offers emigration and visa services to Australia and New Zealand, with offices in London (UK), Hamburg (Germany) and Cape Town (South Africa).

  • 8 years and 9 months, Apr 2008 - Dec 2016

    Co-Founder & Partner, Marketing Director

    Intergate Visalink Pty Ltd, Cape Town, South Africa

    Intergate Visalink is an outsourcing and technology services specialist for governments and diplomatic missions worldwide. The company manages visa and passport issuance-related administrative and non-judgmental tasks for its client governments.

  • 9 years and 9 months, Apr 2007 - Dec 2016

    Co-Founder & Partner

    CapeCoders Web Engineers CC, Cape Town, South Africa

    CapeCoders Web Engineers is a full service internet marketing agency based in Cape Town, South Africa. We provide affordable Social Media Marketing and Internet Marketing Services for your business in South Africa and overseas.

  • 7 years and 7 months, Mar 2008 - Sep 2015

    Marketing Director

    Intergate Immigration Service Pty Ltd, Cape Town, South Africa

    INTERGATE IMMIGRATION SERVICE offers the most comprehensive immigration service for individuals and companies looking to relocate to South Africa and other Sub-Saharan Countries as well as worldwide visa services.

  • 11 months, May 2007 - Mar 2008

    Business Development Manager

    Calls United (pty) Ltd., Cape Town, South Africa

  • 5 years and 4 months, Nov 2001 - Feb 2007

    Co-Founder & Partner, Director

    Meeting Manager GmbH, Hamburg, Germany

    Leading European provider of web-based software applications for event and meeting management. (SAAS provider)

  • 1 year, Nov 2000 - Oct 2001

    IT Manager / Project Manager

    GAIA AG, Hamburg, Germany

    World leaders, pioneers and advocates in clinically validated, safe and effective Digital Therapeutics.

  • 3 years and 6 months, May 1997 - Oct 2000

    Online Project Manager / Manager Network Technology

    Johnson & Johnson, Ethicon Endo Surgery, European Surgical Institute

    Ethicon, Inc. is a subsidiary of Johnson & Johnson. Ethicon Endo-Surgery, Inc. designs, manufactures, and distributes medical devices. The institute is the European home of surgical education for J&J and has driven innovation in surgical training for more than 25 years.

  • 1 year and 2 months, Mar 1996 - Apr 1997

    Sales Manager DACH

    Summit International Hotels / Golden Tulip Hotels

  • 1 year and 6 months, Sep 1994 - Feb 1996

    Sales Manager / Representative

    Steigenberger Hotels

  • 2 years, Sep 1990 - Aug 1992

    IT Manager

    Nikko Hotels International, Duesseldorf

  • 1989 - 1990

    Night Manager

    Hotel Rafael Mandarin Oriental MĂĽnchen

  • 1988 - 1989


    Atlantic Hotel Kempinski Hamburg

  • 1983 - 1987


    Hotel Restaurant Gut Höhne

    Ausbildung zum Koch

Educational background for Claus Lauter

  • 1992 - 1994

    Hotel, gastronomy, tourism business

    Business Management Academy Bavaria


  • German


  • English



Digital Nomands
E-Commerce Marketing
E-Commerce Consulting
Digital Marketing

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