André Vieira

• Conversion rate optimization for paid, owned and earned marketing channels • Conversion rate optimization for interfaces of the company's games (web and mobile) • Analysis of campaigns running in more than 50 countries for over 10 game titles • Hypothesis driven display media split tests • Testing methodologies to bypass tool limitations in specific marketing channels • App store optimization projects • Multi-channel and multi-creative attribution frameworks • Competitor benchmark

• Co-founding of Newbridge, a full-service digital agency oriented to micro, small and medium-sized enterprises • Management of Digital Analytics, User Experience and Conversion Rate Optimization projects • Business development • Planning of financial resources and workflow • Team training and management • Subsequent planning and execution of a core business change, transforming Newbridge into a digital innovation lab Clients: Casio, Bombardier, PSM Company, Bamboo, ABACT, Apex Brasil.

• Instructor for the Digital Analytics discipline in the leading Brazilian digital marketing teaching institution.

• Digital Analytics maturity assessment • Data visualization • Marketing channels impact assessment and optimization (paid, owned and earned) • Conversion Rate Optimization • Cluster analysis and customer segmentation • Conversion rate optimization • Attribution modeling • Predictive analysis modeling • A/B and multivariate testing • Team training and management Clients: Renault, Gizmodo, Kotaku, Samsung, Digitas, Leo Burnett, Coelho da Fonseca, Senac, F451.

• Insight drawing through digital analysis done on campaigns and user behavior data • Web and social analytics • Definition of key performance indicators • Performance evaluation of advertising campaigns • Social media measurement frameworks • Social media analyses, with proactive and reactive decision making to maximize results and diminish menaces in digital platforms including Facebook and Twitter • Team training and management Clients: Motorola, Claro, Citibank, JAC Motors, Tang and Unilever

• Definition of campaign goals and key performance indicators • Generation of tag maps for website monitoring • Data mining on SQL databases • Detailed quantitative and qualitative digital analyses oriented at eliminating performance leaks and finding trends capable of promoting improvement in clients' websites and campaigns • Creation of easily understandable executive summaries and dashboards Clients: Unilever (Hellmann's, Lifebuoy, Ades, Omo and Portal Vital).

• Digital media planning, negotiation and follow-up • Search Engine Marketing management and in-depth optimization of campaigns in sponsored links and price comparison tools • Development of strategies to improve performance • Founding of the Competitive Intelligence department of the agency, structuring all of the area's processes • Tactical solutions to improve branding results, ad buying quality, SEM market share, ROI, and media placement Clients: Marisa, Comprafacil, MMartan and Fast Shop.

• Planning and purchase of display media in major content portals • Management and follow-up of the company's ecommerce through Google Analytics • Elaboration of improvement proposals for issues found during the navigation and conversion processes • Development of email marketing solutions including content structuring and database management

• Creation of online and printed material: brochures, billboards, posters, banners, newspaper ads, showcase stickers, websites and motion graphics Clients: TIM, Apple (MyStore Premium Reseller), Mistertech and Mobimax.

Statistics

Business Management, Financial Management, Valuation

Advertising, Digital Advertising, Marketing