Clément Matzinger

- Key actor in the socks offer development: reshaped the products catalogue, new packaging, and a new product line range through competitors analysis. - Analyzed the products communication tools and new identity proposed, projects coordination with external agencies. - Worked on the Channel Right Assortments for the Commercial Department; knowledge of the distribution. - Benchmark presentations, organization of showrooms (one week in Barcelona during the Global Sales Launch).

- Supplied the soccer keys customers during the World Cup with visual reactive content in order to improve adidas brand image. - Analyzed the adidas e-trade performance and of its competitors during the World Cup. - Organized the e-trade operations of one of our Team sports Pure Player customer. - Coordinated the implementation with the communication agencies, the adidas communication department and the customers (FC Lorient, ASSE).

- Assisted the consultants in their recruitment missions. - Identified candidates, selection through phone and face to face interviews. - Created Job announcements and description.

- Described merchandise and explained use, operation, and care of merchandise to customers. - Advises customers try on or fit merchandise. - Ticketed, arranged and displayed merchandise to promote sales.

Double degree with ICN Business School Master's Thesis: Impact of Sport Sponsorship on a Brand