Consuelo Penaloza

Management of tourists routes inside South America for sales in other continents. Coordination of marketing campaigns and tactic actions in different business areas and markets, increasing tourist traffic in the region and maximizing net leverage of the company. Monitoring and evaluating these campaigns. Development of a tourism strategy for each market, depending on each environment, political and economical factors and competition.

Management of a customer and work force loyalty program of a multinational forestry company (Masisa) in Chile, Peru and Colombia. Responsible for the Marketing and Commercial strategy of the program. Planning and implementation of customized marketing campaigns to increase sales considering customer profile and incentives of sales force.

Responsible for all commercial activities carried out on the online sales channel. Planning and implementation of the marketing strategy in order to increase sales and achieve a higher ROI. Managing the product mix of this channel, negotiating with suppliers and working together with other business areas of the company.